CNH’s new Strategic Business Plan set to enhance product leadership and expand margins

  • CNH’s new Strategic Business Plan will:
    - Consolidate its position as the #1 or #2 player in all major markets
    - Target a 16-17% Agriculture mid-cycle adjusted EBIT margin by 2030
    - Execute an additional $550M+ in run-rate operational and quality cost improvements
    - Increase through-cycle Industrial cash generation by 25%
  • Key strategy pillars include:
    - Advancing Iron + Tech integration. Precision Tech sales will nearly double as a percentage of total Agriculture Net Sales during the plan period
    - Strengthening our go-to-market approach through a new dual-brand dealer strategy
    - Relentless focus on end-to-end quality

Basildon, May 8, 2025

CNH (NYSE: CNH) presented its Strategic Business Plan (SBP) today at the Company’s Investor Day 2025.

PATH TO 2030

Chief Executive Officer Gerrit Marx introduced the SBP’s core pillars:

  1. Breaking New Ground on Iron + Tech
  2. Further expanding mid-cycle adjusted EBIT margins
  3. Forward strategy for Construction
  4. Returning substantially all Industrial Free Cash Flow (FCF) to shareholders through the cycle

 

“The strategy that we presented today shows that we have a clear path to achieve our goals. We are committed to delivering strong growth, in tandem with our cost efficiency targets. We have demonstrated our capability to deliver steady margin improvements in the past, and we will take that to the next level in this new phase of our journey,” said Gerrit Marx, Chief Executive Officer at CNH.