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The brand presented its products at the first Eima Gulf Agricultural Show in the United Arab Emirates, further focusing its efforts on new business opportunities in African and Middle Eastern countries.

LUGANO, Switzerland - (May 18, 2009) - New Holland Agriculture, the global manufacturer and seller of agricultural equipment part of the Fiat Group (FIA.MI), took part, at the end of April, in the first edition of the EIMA Gulf in Abu Dhabi. The agricultural exhibition was organized under the guidance of the Eima International show, the Italian trade fair for agricultural machinery organized by UNACOMA, Italy's National Union of Agricultural Machine Manufacturers, a member of the European committee of agricultural machine manufacturer associations.

Held in Abu Dhabi's newest National Exhibition Centre, the fair aims to become the new focal point for agricultural equipment companies and professionals interested in developing businesses in the United Arab Emirates -- at the heart of the Gulf region and one of the countries with the highest economic growth rates in the world -- in the Middle East and in central and eastern Africa.

New Holland presented the successful TD tractor series, with a five-model line-up ranging from 59 to 98 hp and the proven and maneuverable TDD tractor series, comprising five models from 59 to 98 hp. A small square baler was also on display, which exemplified New Holland's wide product offering in this segment.

During the fair, the brand organized its Africa & Middle East distributor meeting to further plan and structure its actions in the area, as well as to assist its customers in developing their business. Projects focused on developing agricultural mechanization in various Middle Eastern and African countries were presented to the audience.

New Holland's stand hosted 50 key customers from the Gulf area and East African countries during the event New Holland's operations in Africa and the Middle East are managed from CNH International's offices in Istanbul, Turkey, and from the representative offices in Johannesburg, South Africa. The company is present in more than 190 locations throughout the area through importers, dealers and sub-dealers.

New Holland Agriculture
New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at New Holland is a division of CNH Global N.V. (NYSE:CNH), a majority-owned subsidiary of Fiat S.p.A (FIA..MI).