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TURIN, Italy - (August 7, 2008) - On September 15, in Moscow, in the beautiful setting of the Crocus Expo International Exhibition Center, the first Conexpo Russia Show will be opened with participation of New Holland Construction as a key construction equipment manufacturer.

It is the first international fair organized in Moscow by the Trade Show Center together with the North American Association of Equipment Manufacturers, founded in 2002 with the aim of supporting its member companies.

Conexpo Russia represents one of the most important fairs of the year in the construction equipment sector, and New Holland will participate at this fair, considering it strategically important as a way of promoting its products in the Russian market.

New Holland Construction, with its 13 product families and 80 base models, is a global full-ine and world-wide leader in the construction equipment business both for heavy and light equipment. Important new products will be presented during the fair with new crawler excavators and B series wheel loaders, dozers and graders for the heavy line, and backhoe loaders and telehandlers for the light line.

"Conexpo in Moscow will attract a relevant number of new customers," said Fabrizio Cepollina, New Holland Construction International Region responsible "And this will allow us to further consolidate the brand in a market that, year after year, keeps on giving us great satisfaction from a commercial stand point."

New Holland is a global, full-line construction equipment brand, with a network of 700 dealers and more than 1,800 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at