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CAROL STREAM, ILL - (October 1, 2008) - New Holland Construction is launching a new and innovative program for snow removal businesses that provides increased flexibility and allows contractors more predictable budgeting over the next two years.

The Snow Central campaign offers special financing on all models within New Holland's product line of skid steer loaders and compact wheel loaders. With a 31-month Snow Lease qualifying customers only pay when they plow, with low monthly payments November through April and no payments May through October.

"With New Holland's Snow Central program we are supporting landscaping and snowplowing contractors. We are convinced they will see the program's many benefits," said Ben Carlson, branch manager at New Holland dealer Carlson Equipment's Rogers, Minnesota location. "The New Holland Snow Lease provides the customer the opportunity to utilize the latest and most productive equipment while lease payments can be matched with seasonal cash flow."

"We built our products and programs around our customers," added Edgar Chavez, director of marketing at New Holland Construction North America. "Beyond the financial flexibility the Snow Lease offers, leasing can also improve debt-to-equity and as a result contribute to improving the overall credit standing of our customers with an opportunity to further grow the contractor's business." Visit for further details.

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit New Holland is a division of CNH ( Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat S.p.A.