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New site features improved architecture, rich content and enhanced design

RACINE, Wis. - (December 22, 2008) - Case Construction Equipment announced today that it has launched an extensive redesign of its Web site ( to accommodate the needs of its global audience. Featuring a dramatic new look, robust content and an intuitive site structure, the optimized site provides streamlined navigation and useful resources for visitors to the site.

"Case has created an online customer experience that blends information and useful tools in a consumable format to provide much-needed support at each stage of the product life cycle," said Jim McCullough, Case CEO and president. "At a time when many are cutting back, we are investing more to give customers better tools in this economic environment." McCullough added that the site also provides Case dealers with an array of online tools to better support Case customers locally. "This site augments customers' relationships with our many dealers, and gives dealers better tools for those important relationships developed locally."

"The new Case site addresses the unique preferences of our audience - whether they bought new or used, and whether they operate a single machine or manage an entire fleet," said Paula Inda, responsible for Case communications globally. "Our goal has been to support all customers throughout their entire experience with our products, regardless of their equipment use or fleet size."

The redesigned Web site includes convenient features to help customers determine which piece of Case construction equipment best suits their needs. A competitive comparison feature includes a database with specifications for Case equipment and comparable competitive models listed side by side, allowing the customer to directly compare the equipment.

All of the equipment is represented visually, with a range of detailed information on the features and benefits of the machine. Additional tools and content will continue to be added to site.

"From financing and parts support, to product comparisons and special equipment offers, Case is committed to providing customers with the best and most convenient online services in the construction equipment industry," McCullough said.

Case Construction Equipment produces 15 lines of equipment and more than 90 models to meet the toughest construction challenges. Supported by manufacturing and sales in more than 150 countries, Case serves the needs of customers worldwide. To learn more about Case equipment, please visit the new

Case Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, articulated trucks, crawler and wheeled excavators (including compact), telescopic handlers, motor graders, wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact track loaders, tractor loaders and rough-terrain forklifts. Through Case dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at

Case is a division of CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), which is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI). More information about CNH can be found online at