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LUGANO, Switzerland - (July 21, 2008) - New Holland, a global manufacturer and seller of agricultural equipment, part of the Fiat Group (FIA.MI), inaugurated recently the new facility of its distributor, Scientific Technical Centre (STC) in Stavropol, south of Russia.

The new offices provide STC and New Holland Agriculture a strong base to develop the local business and to better assist southern Russian customers. It encompasses a large display area for tractors, combines, tillage equipment and other New Holland products, a parts depot and retail area; all the facilities reflect New Holland top dealer standards.

The new venue reinforces brand attention toward a more focused brand penetration of the market. New Holland serves all key customers with the widest product offering in the industry, 20 product lines and 80 product families from 20 to 530 hp, supported by a passion for quality and innovation at the service of New Holland's customers.

For its grand opening, STC invited its 250 top customers; regional and local authorities; the Business Director for New Holland Russia, Roberto Valfré and Network Development & Advertising Director for International Region Diego H. de la Calle. More than 30 units - tractors, combines and tillage equipment - were on display, and a tractor show demonstration was held by European product experts in the display area.

STC, active since 2006, counts in the region on widespread distribution consisting of 14 sales and service centres and over 250 service employees and salespeople.

New Holland Agriculture operations in the country are managed from the recently opened Moscow offices which include Sales, Trade Finance, Marketing, Network Development, Service and Parts.

New Holland encompasses in Russia a total of six distributors: Agrotecnica, New Line Technics, Severstal Auto, Agro Master, Bernd Hockert and STC with more than 40 sales and service centres spread throughout the country.

The brand historically has been and continues to be a leader in the combine segment in Russia with a fast penetration in recent years of the tractor market and in tillage and seeding equipment.

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New Holland Agriculture
New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.
A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at New Holland is a division of CNH Global N.V. (NYSE::CNH), a majority-owned subsidiary of Fiat S.p.A (FIA..MI).