Why We Act

Why We Act

Breaking New Ground: innovation, sustainability and productivity.


Sustainability & Our Customers

Our customers drive our work. We help them advance their operations through practical technology solutions and by driving efficiency and agility throughout our business to continuously improve value and safety for all.
New Holland T4 Electric PowerNew Holland T4 Electric Power

Evolving Our Industries for the Future

The world is not standing still. From our long history of firsts in the agriculture and construction equipment industries, we know that innovating for tomorrow means reaching beyond what we know today. More than ever, that means environmentally minded technology.

Advancing Together

We choose to be a part of important global initiatives, such as the UN’s Sustainable Development Goals. Our global footprint enables us to support many local communities through giving and partnership.

Sustainable Products

Our product R&D is the backbone of our sustainability strategy. We approach it through a focus on decarbonization, digitalization and connected applications, embedded automation and design for sustainability.

Biomethane, Biofuels and Circular Farm Systems


Precision Technologies and AI

Tools for Sustainable Agriculture Practices



We’re Breaking New Ground every day for our customers and our communities through our technology and our people.